Search Engine Optimization (SEO)
The Art and Science of SEO
The key to your success on the Internet is visibility. The key to visibility on the Internet is to optimize your content, back-end code and site architecture for search engines to improve your ranking.
Search engine optimization (SEO) is defined as “the process to improve the volume and quality of traffic to a web site from search engines.” The process is referred to as natural or organic. The most popular search engines (Google et al) are constantly revising the algorithms and techniques used to rank web sites. To get to the top, and stay on top, you must regularly update and refresh your content.
SEO is half science and half art. It is just as easy to harm your rankings by loading pages with keywords, using subscription content in your site, linking to or from irrelevant content, etc., as it is to improve your rankings with similar techniques.